The art of business

We met with Panos Paleologos at the Head Office of his Company, HB, seated in Athens, from where he manages hotels all over Greece and abroad. He has recently undertaken also the management of hotels wishing to become Small Luxury Hotels in the Eastern Mediterranean and Middle East. All this while keeping tight bonds with Santorini, the island he has always loved and from which he started his business career. In Santorini he retains “Hotel Brain Santorini” running the management of 27 top hotels on the island (among these there are 9 Small Luxury Hotels, 3 Relais et Chateaux and the one and only Leading in Santorini). Being a perfectionist and man of vision, he believes that an island like Santorini should be “offering experiences” instead of simply “selling vacations”. This can be achieved only through wide perspective, high aesthetics, top service, innovative concepts. “I believe in the atmosphere, not in the design” he says. “The music, the aromas, the style, the food, the people around”. He wishes the whole island would follow the culture and aesthetics of the caldera in Oia and Imerovigli.